Projects
Svyaznoy Radio
In 2012, the retail trade network “Svyaznoy” got the idea to create a real radio and a coordinated broadcasting of video advertising within it. None of the solutions available on the indoor advertizing market could guarantee a professional quality of broadcasting, so “Svyaznoy” turned to the producers of technologies for traditional radio broadcasting. After a year of a fruitful collaboration, more than 1,500 stores of ‘Svyaznoy’ (in the near future there will be 3000) throughout the country broadcast radio and video program which is planned in a single center, based on the new technology of distributed network broadcasting Digispot ® II RDB.
